G2M Services

Complete Go-To-Market Strategy

You can depend on us to perform deep consumer and market research to uncover valuable insight about your target customer and your industry. Using the information and data we collect and analyze in our in-depth, six-step research process, we deliver a reliable go-to-market strategy that clearly details your startup’s path to success.

Step One: Industry Analysis
Step Two: Value Proposition
Step Three: Product Positioning
Step Four: Buyer Persona
Step Five: Consumer Journey
Step Six: 30 Day Digital Marketing Plan

How much does a complete go-to-market strategy cost? Pricing begins at $5217.49.

Step One: Industry Analysis

Objective: Identify weaknesses, threats, and opportunities.

An Industry Analysis is the foundation of your startup’s go-to-market strategy. It uncovers weaknesses and threats in your industry, as well as opportunities for you to outperform your competitors.

Understanding your industry directly impacts your ability to succeed.

Kenneth J. Cook, The AMA Complete Guide to Strategic Planning for Small Business

You can depend on us to deliver profound market intelligence and sharp insight into the competitive dynamics of your industry. The data collected from our comprehensive research, provides you with a clear understanding of your startup’s position within its industry; particularly in relation to the dominant companies and any barriers to entry.

Our detailed study of political, economic, social, and technological influences, identifies weaknesses and potential industry threats, as well as opportunities for you to outperform your competitors.

In our Broad Factors Analysis we explore:

• Political factors – such as regulations, tariffs and government stability
• Economic factors – such as inflation or exchange rates
• Social-Demographic factors – such as population growth or health trends
• Technological factors – such as advancements and developments

This in-depth industry analysis provides the foundation for an effective go-to-market strategy that positions your startup for success, and makes the most efficient use of your limited resources.

Step Two: Value Proposition

Objective: Deliver a statement that clearly conveys the value and difference your startup delivers to consumers.

A successful value proposition should be persuasive and help turn a prospect into a paying customer.

Investopedia

When a consumer reads or hears your startup’s value proposition, they immediately understand the value you deliver to them, without needing further explanation. This statement differentiates your startup from competitors and assures consumers that you deliver more value or are better at solving their problem.

The value proposition we create is succinct, easy to understand, and communicates specific results for your startup’s target customer. Masterfully articulated, we differentiate your product or service from any competition and communicate your value to consumers, using only as many words as necessary.

Step Three: Product Positioning

Objective: Establish where your product fits in the existing marketplace, including the price consumers expect to pay.

Product positioning describes the specific market you intend to win, and why you are uniquely qualified to win it.

April Dunford

Before introducing your product to consumers, the priority is to establish where your product fits in the existing marketplace. We accomplish this by defining the:

• Use cases – It is entirely possible that your product has a main target audience, as well as a secondary – or even a third – audience, that benefits from using the product in a different way.
• Primary Benefit – We identify which of your product’s benefits are the most appealing to your target audience.
• Consumer’s Expected Price
• Positioning Statement – how you are remarkably different from existing offerings, and why consumers will consider your offering ahead of others.

Depend on us to prepare a product positioning statement for your startup that clearly articulates where your product is best positioned to capture and hold the attention of prospects and customers.

Step Four: Buyer Persona

Objective: Identify who uses your product, and determine their specific characteristics and behaviors.

Buyer personas help you understand your customers, and prospective customers, better. This makes it easier for you to tailor your marketing content, customize your messaging, improve product development, and modify your services, to meet the specific needs, behaviors, and concerns of your target audience members. This advanced level of targeting increases conversion rates and improves social ad campaigns.

Using thorough research and consumer data, we will generate a semi-fictional character (buyer persona) to represent your ideal customer. In some instances, it might be necessary to create a buyer persona for each stage of a consumer’s buying journey. Depending on your business, you may have as few as one or two personas, or as many as 10 or 20.

This allows you to segment your potential market into more refined efforts.

Step Five: Consumer Journey

Objective: Describe the stages a consumer goes through – Awareness, Consideration, and Decision, to learn about, evaluate, and purchase your product.

A buying journey describes the stages that consumers go through to become aware of, evaluate, and purchase a new product or service. Generally speaking, this journey consists of three stages:

1. Awareness
2. Consideration
3. Decision

In the awareness stage of the buyer’s journey, the consumer has realized a want or need, and are seeking information. In the next stage of the purchasing journey, buyers consider the different options that are available to them, and begin eliminating vendors who do not meet their expectations. After careful consideration of the pricing, features, and benefits of individual vendors, the consumer is ready to make a final decision.

Being able to identify where consumers are at in their buying process, allows you to deliver relevant marketing information to your prospects when they want it, and in the way they want it.

Step Six: 30 Day Digital Marketing Plan

As a startup, 90% of your success depends on your marketing. A marketing plan is your startup’s roadmap to future growth and business development. It guides you to your goals, and helps you avoid time-consuming, costly errors.

Objective: Develop a 30 day digital marketing plan for your startup that

• Offers situational analysis
• Outlines campaign objectives – i.e users, reach, revenue
• Identifies target audience members
• Recommends the most effective digital marketing and advertising methods to achieve your startup’s goals.

Digital Marketing Budget

Within the strategic plan, we produce a detailed marketing budget and implementation schedule detailing which marketing actions will be performed, when they will be performed, and by whom. The schedule also includes the cost of each marketing action and how it fits within the budget estimates.

FACT: Established companies spend 3% to 5% of their annual gross incomes on marketing. A startup that has never been marketed before, or one that is entering a highly competitive market, can expect to spend 10% or more of their annual gross income in the first year.